Welcome back everyone,
Since I haven't kept you guys posted in awhile, I would like to talk about the marketing campaign project that I just finished with my group Amanda,Hannah,and Dio. All together we created a marketing campaign for Wonder Paws that could benefit the organization greatly.
Wonder Paws is a non profit organization that provides temporary homes, medical needs, and rehabilitation for the animals that have been neglected. Wonder Paws has been around for about 8 months now and have done a lot of good things for the animals so far. But Wonder Paws isn’t the strongest with marketing their brand, which affects the amount of customers and donations that they could possibly get. If Wonder Paws does a better job with marketing their brand it could benefit them a lot, so my team and I created a marketing campaign that Wonder Paws could use. In this campaign we heavily focused on helping our brand with the usage of social media and to spread the idea of pet fostering.
The information above came from our research charts, and we compared the two organizations. Humane Society is a huge organization that is extremely successful, so we compared/contrasted what wonder paws does that is the same/different that can benefit themselves.
In the marketing project we also used different more effect ways to market through social media platforms and one of the platforms used is tiktok. This is a new social media platform that wasn’t used by Wonder Paws before. We decided that wonder paws needed to market through tik tok because the target audience is perfect for the customers that Wonder Paws wants to bring in. Tik Tok could also be very effective for wonder paws because the spread of videos on tik tok is rapid and one video can gain a page thousands of followers (free advertisement). With being big on this platform it would allow for many users to hear of the organization wonder paws!
Over all this marketing campaign came out very nice, and I think that it would be very effective to be able to get the organization to where it wants to be. In this project my group and I made many changes to the logo,social media accounts,websites, and so much more. I think that through this project I was able to see how effective social media would be to the growth of an organization and I learned a lot from this. Down below will be an overview of our entire marketing project !!
